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expert sales


Who must attend this training:

This training program teaches the sales professional all aspects in becoming an expert sales professional. This comprehensive program has a mandatory reinforcement program that reinforces trainees for a minimum period of 12 months.

The proper application of your product or services Unique Selling Points and the formulation of an effective Prime Desire Statements around your products or services are taught, enabling trainees to capture your client’s attention immediately.  This training program is ideal for the professional sales individual that performs well, but seeks improvement in performance.  This training program should be attended by the business owner, sales manager and the experienced sales professional.  This training program teaches you modern sales techniques that will make your customer ask for your product or service.

Purpose of Training: 

This training program is ideal for the professional sales individual that performs well, but seeks improvement in performance. This training program teaches you modern sales techniques that will make your customer ask for your product or service. 


Content of the three day course:

  • The profession of selling
  • Understanding people
  • People’s motivators
  • Handling objections
  • Overcoming failure
  • Attitude
  • Enthusiasm
  • Fear of progress
  • Fear of prospecting
  • Reasons why people buy
  • Prospecting
  • Getting prospects involved
  • Preparation for prospecting
  • Qualifying
  • Why do people want it
  • Why do people need it
  • Contact and interviewing
  • Prime desire Statement
  • The telephone presentation
  • Effective communication
  • How to determine the prospects needs
  • Gaining the trust of your prospect
  • Unique Selling Points
  • The presentation
  • Handling objections
  • Closing the sale
  • Best words to use
  • Planning
  • Setting your targets
  • Monitor your achievements